ABOUT THE PRINCIPAL
Recognized as one of the top qualitative marketing researchers in the industry, Andy Cooper has over 18 years of pharmaceutical marketing research supplier side experience. He was formerly vice president at Research by Design (with 10 years of service), where he directed hundreds of projects, and began his marketing research career on the project staff at TVG.
Andy's unique talents as a qualitative researcher are rooted in a clinical psychology background and extensive pharmaceutical industry experience. As a moderator, Andy is able to: quickly and effortlessly establish rapport with respondents; probe deeply and unobtrusively to uncover key issues; and maneuver seamlessly throughout the interviewing process, while meeting the changing needs of the marketing team. Andy is skilled at working with multiple stakeholders (marketing research, marketing, R&D, agency personnel, outside consultants, etc.), and offers genuine consulting support and strategic thinking to facilitate team decision making and meet marketing and business objectives.
Andy holds a PhD in clinical psychology from Temple University. Before establishing his marketing research career, Andy worked as a clinical psychologist in medical and management consulting settings. He was previously affiliated with the University of Pennsylvania psychotherapy research center. Andy is married and has two sons.
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