SERVICES
PharmaSight Research offers skillfully designed and executed qualitative marketing research studies throughout all stages of the product lifecycle. We provide exceptional moderating of in-depth interviews and focus groups with a variety of clinical audiences, as well as strategic thinking to help your team meet its marketing challenges.
Marketing Research throughout the Product Lifecycle
New/Early Stage Products
Market dynamics
New product/concept assessment
Thought leader input
Clinical trial design parameters exploration
Licensing opportunity evaluation
Products Preparing for Launch
Positioning
Message development
Creative concept testing
Promotional materials assessment (sales materials, journal advertisements)
Competitive detailing evaluation
Healthcare systems decision making (managed care, hospital, long-term care)
Patient and family/caregiver involvement
Recently Launched and Mature Products
Message recall and impact
Usage uptake diagnostics (users/non-users, slow adopters)
Market expansion opportunity (new indications, new audiences, new treatment settings)
Repositioning/new campaign development
Input for Phase IV studies
Research Methods
In-depth interviews (in-person, telephone, remote VTC, Web)
Focus groups, mini groups, decision committees (in-person, telephone)
Audiences
Physicians (virtually all specialty groups)
Pharmacy Directors, Clinical Pharmacists, Staff Pharmacists
Nurses
Nurse Practitioners and Physician Assistants
Patients and Family/Caregivers
Health Systems Decision Makers (managed care, hospital, long-term care)
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